“Viva La Paw” Pet Hotel Brand Identity

This project aimed to provide pet owners with a safe and pampering experience for their furry friends. With a focus on exceptional care and luxury, the goal was to develop an enticing name and logo that would represent the business and create a lasting impression on customers.

The goal of this project was to create a brand identity that reflected the concept of a pet hotel offering premium services. The objective was to develop a catchy and memorable name and logo that would resonate with pet owners, emphasizing the exceptional care and pampering their pets would receive during their stay. The aim was to build a strong brand that would attract and retain customers.

To achieve this, the name “Viva La Paw” was crafted, incorporating a high-end sound while conveying the concept of celebrating and cherishing pets. The name’s reference to Las Vegas added a fitting touch, capturing the essence of luxury and entertainment. A visually appealing logo was designed to complement the name, reflecting the indulgent experience provided by the pet hotel. Flyers, a website, building signage, and vehicle wraps were also created to establish a cohesive brand presence across various platforms.

Although the pet hotel had to close its doors due to the challenges posed by the Covid-19 pandemic, the brand identity of “Viva La Paw” left a lasting impact. The carefully crafted name and logo resonated with pet owners, effectively communicating the high-quality and pampering experience offered. The collateral, including flyers, a website, and signage, showcased the brand consistently and professionally. While the business may no longer be operational, the brand identity created for “Viva La Paw” stands as a testament to the creativity and strategic thinking applied in this project.