“Death to Flesh” Men’s Retreat
This project aimed to create a brand identity for a sermon series discussing controversial topics like drugs, sex, and other religions. With the name ‘Uncensored’ and a visually captivating logo, the brand invites open dialogue and meaningful conversations. Check out the accompanying photos to see the innovative collateral, including billboards, flyers, and DVD cases, that complement the brand. Witness the success of ‘Uncensored’ as it continues to engage audiences and tackle difficult subjects with authenticity and impact. #branding #design #portfolio
Goal
The goal of this project was to develop a brand logo and identity that would resonate with the target audience and convey the theme of living in Christ by shedding our selfishness. The conference aimed to inspire attendees to embrace a transformed life of faith and selflessness.
Approach
To bring this concept to life, a dynamic logo was designed featuring a skeleton wearing boxing gloves, symbolizing the idea of fighting against our fleshly desires. The logo’s edgy design struck a chord with the attendees, and the same theme was carried through to the collateral, including the back of the conference’s t-shirts. The branding sought to evoke a sense of determination and perseverance while embodying the core message of the event.
Results
The men’s conference featuring UFC lightweight champion Rafael Dos Anjos as the guest speaker proved to be a resounding success. The event garnered an impressive turnout, with the shirts featuring the striking skeleton design quickly selling out due to their popularity. The brand logo and identity effectively captured the conference’s theme and resonated with the audience, leading to a memorable and impactful experience.
The Poster design included the full verse along with the vintage boxing design vibes.
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